MSB are delighted to announce that we will be a presenting sponsor at the Liverpool Hope University International Tennis Tournament next year.
The tournament, which will be in its 16th year, will be held in June at Aigburth Cricket Club, which frequently hosts Lancashire county cricket club fixtures.
MSB has heeded the call from tournament organiser Anders Borg for the city region’s private sector to get behind the event, which has previously attracted top ranking players and legends such as Martina Navratilova John McEnroe and Greg Rusedski.
The law firm is also forging closer ties with main tournament sponsor, Liverpool Hope University.
MSB managing partner Paul Bibby is to speak at a series of events organised by Hope.
He said: “The Liverpool Hope University International Tennis Tournament is one of the prestige events in the Liverpool city region sporting calendar and we are proud to support it.
“Merseyside regularly plays host to a number of world class sporting occasions - the Grand National, the Open Gold Championship and, of course, our two football clubs attract global TV audiences.
“The calibre of players that have participated in the tennis tournament over the past 15 years puts it in the same bracket as those other events.
“Its corporate facilities are first class and offer a fantastic networking opportunity for companies from across the city region.
“Its right that Liverpool’s business community gets behind the tournament and helps ensure its survival for years to come.”
Northern Vision organise a series of high-profile events in the lead-up to the tournament each year, ensuring that those businesses who have supported the event benefit from brand exposure to more than one million people.
In its early days the tournament, which costs hundreds of thousands of pounds to stage, benefited from significant support from Liverpool City Council. However, in recent years the age of austerity and subsequent cuts to public spending has seen that support dwindle to zero.
And so Northern Vision is now dependent on the support of Liverpool city region firms and organisations to keep it going.
Mr Borg said: “During the four days of this year’s tournament we treated both paying members of the public and corporate guests to top quality tennis.
“We combined this with a three-week promotional period including mini tennis days at Exchange Flags, Central Station, Williamson Square, Port of Liverpool and The Royal Liverpool Hospital.
“This allowed the people of Liverpool to really get involved and offered amazing exposure to our sponsors.”
Mr Borg also pointed out that the tournament offers superb networking opportunities during the four days of play.
This year more than 2,000 corporate guests were catered for in what was one of the largest outdoor corporate marquees in the UK.